Growth

Win-Back Messages

When a regular is due, a message goes out on its own, with a slot to book.Regular due ho, toh apne aap message — booking slot ke saath.

Bring my regulars backMere regulars wapas lao Ask about Win-Back MessagesWin-Back Messages ke baare mein poocho

How your business growsAapka business kaise badhta hai

What research measured, and what it means for you.Research ne kya naapa, aur aapke liye iska matlab.

5–25×

costlier to win a new customer than keep one. Bring regulars backmehnga naya customer laana, purana rakhne se. Wapas bulaoSource: Harvard Business Review, 2014

How it worksKaise kaam karta hai

Knows when each regular is due, from your bookings.Bookings se pata kaun kab due hai.No register to check.Register nahi dekhna.

A friendly WhatsApp goes out on time.Time pe WhatsApp.She hears from you first.Pehle aapka message.

With a slot she can tap.Tap karne wala slot.Back in one tap.Ek tap mein wapas.

Your brief shows who came back.Brief mein kaun wapas aaya.You see it working.Kaam dikhta hai.

Customers you already have, coming back. Nothing spent on ads.Jo customer aapke hain, wapas — bina ad ke.

TODAYAAJ

A regular stopped coming.Ek regular aana band.

Nobody noticed.Kisi ne dhyaan nahi diya.

Two months later, she’s someone else’s regular.Do mahine baad, woh kisi aur ki regular.

With PurpilotPurpilot ke saath

Regulars come back on time.Regulars time pe wapas.

No ad spend.Ad ka kharcha nahi.

You notice nothing — it just happens.Aapko kuch nahi karna — ho jaata hai.

What this means for your salonAapke salon ke liye iska matlab

The numbers other people measured, then yours. Move the sliders.Pehle doosron ke naape hue numbers, phir aapke. Slider chalao.

5–25×costlier to win a new customer than keep onemehnga naya customer laana, purana rakhne se

Bring regulars backWapas bulao

Source: Harvard Business Review, 2014

What does a drifting regular cost you?Door jaati regular kitna nuksaan karti hai?

Regular customers120Visits each, per yearSaal mein visits6Average bill₹900

Your regulars, per yearAapke regulars, har saal₹6,48,000If 1 in 10 of them drifts away, that’s ₹64,800 a year gone. One extra visit each is ₹1,08,000 more.Inmein se 10 mein 1 chali gayi toh ₹64,800 saal ka gaya. Har ek ki ek visit zyada — ₹1,08,000 extra.

Your numbers, your estimate. Not a promise of results.Aapke numbers, aapka andaaza. Result ka waada nahi.

How it closes the gap:Kaise band karta hai: Win-Back MessagesKnows who is due.Pata kaun due.Messages on time.Time pe message.Books her back in one tap.Ek tap mein wapas booking.

What’s includedKya milta haiDue-date messages from booking historyOne-tap rebookingGrowth and aboveGrowth aur uparOn Essential: Rebooking Reminders

What you doAapka kaam